Why Amazon Products Show a Lower Review Count When I Click on the Item

Every bit an Amazon seller, you know that production research and selection is by far the most important conclusion you volition make. The product that y'all determine to sell is the largest determinant of success or failure for your Amazon concern as a whole. The wrong product sets you upwards for failure from the very beginning, while the right product allows for incredible money-making opportunities.

In contempo years, selling on Amazon became increasingly competitive and difficult, and because of that, finding the "right" production has likewise become more hard. There are more sellers who are using more than sophisticated software and marketing dollars, assuasive them to extract the all-time opportunities and nifty their way to a neat sales volume!

In such a competitive landscape, the question becomes, "Where is the opportunity for me to succeed?" And, "What is the probability for that success?"

Here at Viral Launch, we've been honored to help thousands of sellers build successful Amazon businesses over the years. This feel has provided deep insights into the tactics of super successful Amazon sellers, and it helps u.s.a. stay alee of the trends.

Despite the increased contest, nosotros've put together this in-depth guide to walk you through a new product research strategy. This process will significantly improve your probability of sourcing money-making products every single time.

Unlike a typical guide to product research, this new approach will change the game, helping you to identify profitable product ideas while circumventing your competition.

All the data we've collected points to this being THE most comprehensive Amazon product inquiry and option method available!

Phase 1: Define Your Perfect Amazon Product

In order to find "the perfect product" you have to know what the perfect product actually looks similar.

Imagine being asked to find your mom's friend Howard in New York City'south Central Park during peak summer fourth dimension, only yous have no idea what he looks like and have never been given any details nearly his appearance (height, age, hair color, etc.). If you don't know what you're looking for, "he" is hard to detect.

Understanding what makes the perfect product for you lot is the foundation to production research, so we want make sure we get this footstep right!

Step #one: Know Your Upkeep

It's pretty easy to talk to a manufacturer, or page through Alibaba, and get a feel for how much a shipment of product will cost. That said, understanding your necessary budget for completely sourcing a product is quite a flake more than complicated. You will incur regular fees such as your Seller Cardinal subscription, fulfillment and referral fees, and logistical costs (importing and shipping to Amazon), one time fees for things like packaging design, professional photos, and trademarking, and finally, fluctuating costs for things like advertising, promotion, and review generation. If you're looking to source your showtime production, there volition too be general business concern related costs as well.

Understanding these fees is crucial to building a successful Amazon business organization, or whatsoever business for that matter. Logging, predicting, and planning for these costs will help you to have a better sense of your potential margins, profit, and growth.

So how do yous apply this to sourcing a new product?

You need to know what you tin can afford. Amazon is an almost limitless sea of products. You need to expect at your budget and figure out what you can afford to source, what quantity you tin afford to source, and how much majuscule you will have to reorder earlier you start seeing any cash flow.

If you can only beget to order 100 units of a product, simply information technology can easily sell over 1,000 units in a month, information technology's probably not the right production for you. If it'due south going to cost you $15 per unit to source a production that sells for an average of $20, it's probably not the right product for you. If ordering a first shipment is going to totally absorb your budget, you're either going to need more capital or a different product.

Agreement your budget is a crucial first step to finding a successful product.

Footstep #2: Know Your Acquirement Goals

It'southward all too common for a new seller to expect at Amazon as a 'become rich quick' venture. Heck, there are thousands of videos, social media posts, and gurus talking about how they made $one million a month on Amazon and how you can besides if y'all just purchase their course, software, or subscribe to their electronic mail list!

The truth is, people Practice apace find unbelievable success on Amazon…but people Do besides win the lottery. Starting a business can exist a adventure, and you are assuming take a chance. But unlike the lottery, you have the ability to play smart.

One of the most important ways to do this is to ready realistic revenue goals. The 3 principal variables that determine your potential revenue are budget, sales quantity, and selling cost.

When looking at the relationship betwixt budget and revenue, it'southward somewhat coordinating to an investment portfolio. When investing, you lot typically observe that more capital letter produces higher gains (assuming that the market doesn't plummet). You lot can invest aggressively, with increased risk but increased potential reward, or you tin invest in safer options, which are lower take a chance simply have smaller rapid growth potential. In either case (unless you striking it large final year with cryptocurrency), if yous're investing $5,000, y'all're not going to (speedily) plow it into $1 1000000.

The aforementioned can be said with Amazon. There is admittedly a adventure vs. reward correlation, just you lot're not going to quickly striking $ane million in revenue from a $v,000 investment. Amazon can be an outlet to quickly build a successful business, but it's non magic. When establishing your goals for revenue, adjustment your expectations with your upkeep is an important consideration.

With regards to sales quantity, a market research tool (similar Market Intelligence) gives you the ability to understand the potential for a production, but you cannot do much to influence information technology. For example, if your pinnacle competitors are selling around 500 units per month, information technology'southward unrealistic to think that you lot tin sell 1,000 units per month. Markets tin can be influenced by seasonal cycles and social trends, and you tin use marketing tactics to increase awareness. Notwithstanding, when setting a revenue goal, it's important to know that your potential is dictated by the market need.

On the other hand, you do accept some control over price (though non every bit much as you might think). When sourcing a private characterization product, you lot can technically sell your product for any price that y'all'd like. That said, your cost should be express (if not dictated) by the competition.

Remember about this from the perspective of a shopper. If you're looking to buy a mousepad on Amazon, are you more than likely to purchase one for $five or $20? The $xx pad might be a bit fancier, just all you're probably looking for is a basic black mousepad for your desk-bound.

So as a seller, you tin can create any price for your item but a shopper can besides choose any alternative. A college-than-average market toll can limit your potential sales quantity, therefore limiting your potential acquirement.

Returning to the concept of setting a revenue goal, it'due south important to look at the prices and sales quantities in your market. If yous're looking to generate $20k in monthly revenue and y'all're selling your production for $20, y'all demand to be able to sell ane,000 units/calendar month. This is definitely doable in some markets, but if the top sellers in your market are moving around 500 units per month and/or if the average selling cost in your market is $10, you may need to set a more realistic goal or look for a new product.

But, as Amazon becomes more competitive, it's condign more of import to not put all of your eggs in i basket. Diversity (much like a stock portfolio) can exist the fundamental to success in e-commerce.

Say you lot tin can't realistically hit your revenue goal with one product. Possibly you can practice it with 2.

Every bit markets get more crowded, review quantities increment, and prices decrease, looking for several smaller, promising opportunities can prove to be more benign than looking for that 1 gold-mine product.

Step #iii: Understanding Micro-Niches

Now that nosotros've covered your budgeting and goals, it's fourth dimension to understand how to find the right product for you.

Amazon has changed a lot over the concluding few years. Competition, and Amazon'southward dominance over ecommerce, has increased. In the past, the strategy was to find a market place/niche to sell in, such as bed sheets. At present, because of the depth of competition, focusing on these broad markets can spell doom for a new production. While it's truthful that the largest search volume remains in these broad markets, the depth of competition and a production's ability to convert go far incredibly costly to market and hard to succeed.

Instead, finding a product should now be about looking for micro-niches. A micro-niche is a market place inside a market… one with more than specificity. For example, instead of sourcing a set of bed sheets, you should look at sourcing something similar flannel sheets. This market may non take the same depth of search volume, only shoppers will still be searching with this keyword, and you'll exist able to filter out a lot of competition. Additionally, because the niche is more specific, your product is more likely to consistently convert.

Equally Amazon grows, there is a bigger pie to exist shared among markets. As competition on Amazon grows, each markets' piece of the pie gets shared between more products. With that logic in mind, the concept of micro-niches can be employed to find easier to attain pieces of the growing pie while avoiding a lot of markets that are existence fought over.

Stage 2: Find Hot Micro-Niches

Then how do you find these micro-niches that provide opportunity inside more than specific markets?

We've added a new feature to our product finder, Production Discovery, to brand your product enquiry easier than ever. This tool allows y'all to input what kind of product yous're looking for with filters, which will result in identifying product markets that match your specific criteria.

Inside Product Discovery'due south Keyword Search part, we've included a new filter called 'Keyword Contains'. This characteristic allows you to search using a main keyword to help identify profitable micro-niches within a specific marketplace.

To illustrate the use of this feature, let's walk through how to quickly and efficiently identify micro-niches within the Product Discovery.

Assuming that I don't have a large budget to work with, I want to look for something that I can source for a low cost. While you can definitely use a product-oriented keyword (like 'bed sheets') to find micro-niches, I'm deciding to base my search on a low cost material: paper.

While selecting specific categories is typically my offset filter, in this instance (because I don't necessarily know what I'm looking for) I'g going to get out my categories open. To comport this search, I'll add a few filters, and Production Discovery will show me markets that match what I'm looking for. (And remember, this is simply an example. Experience gratuitous to personalize your filters. The more than you change, the more than unique your results will be).

I'm starting by adding the keyword 'newspaper' to the Keyword Contains field, inputting a minimum monthly revenue of $5000 (to meet my revenue goals), and a maximum review quantity of 100 (to avoid markets that are highly competitive).

One of import matter to annotation is that I'k not providing data for all of the filters. The more than specific you lot are with filters, the more restrictions are placed on your results. I similar to starting time my searches with a few important metrics, so if needed, I'll start calculation boosted parameters.

That said, when searching for micro-niches, it's as well important to brand sure that there is an audience of people searching for your production (or, existing demand). I might be trying to avoid the heavily competitive markets, merely if I'grand sourcing a production that no one is looking for, I'k not going to be successful. For this reason, I'm too going to click on the Avant-garde Filters menu and add a minimum verbal search volume of iii,000. This means that I only desire to run across keywords that iii,000 or more people are searching for each month.

One time I click Show Keywords, my results appear. Each outcome is a product idea, along with market average metrics, and they all match my inputs. I so filter my search based on star rating to see the best ideas kickoff. The star rating is a 1-5 scale, which is Viral Launch'south initial indicator of the product idea's potential. This rating is generated programmatically and should be used as a showtime-check, but it'south crucial for you to dig into the data further and decide if the product is right for your business. Note: The Production Idea Score is only available on annual plans.

From there, I quickly pin five different products that looked interesting to me, and I volition analyze each one more thoroughly. Moving over to my pinned ideas page, I have isolated 'white paper bags', 'parchment paper sheets', 'white wrapping paper', 'aureate paper plates', and 'cockle cut paper shred'.

Note: Your pins are unique to search blazon. For this reason, I will click on the 'Keywords' tab inside the Pinned Ideas menu.

All of these markets have an average of less than 100 reviews, which indicates a relatively low barrier to entry for a new product. Three of the five have a typical sales trend, which implies that sales take remained relatively constant month over calendar month. Average selling prices are relatively low, which tin sometimes be of business, but assuming that manufacturing and aircraft costs are depression, my product may nonetheless have a healthy margin. These markets also look promising from a revenue perspective, ranging from $7k-$22k per month.

Stage three: Validate Your Production Ideas

Now that I have decided on a broad marketplace that I'chiliad interested in and have found a few micro-niches to hone in on, it's fourth dimension to do a deep dive and place which products I may want to look into sourcing. I am going to utilise Market Intelligence, our in-depth product research tool, to farther investigate my potential products.

Stride #ane: Logical Processing:

When deciding on a product to source, your showtime step afterwards compiling a listing of ideas should be to recollect near them critically. There are a few key questions that you lot can ask (and answer) based solely on your own intuition. This tin be especially of import when looking for a micro-niche.

The very concept of a micro-niche focuses on a specific product characteristic in lodge to circumvent the more than competitive primary market. That said, information technology's critically important to brand certain that people are actually searching within your micro-niche.

Yous can use a tool similar Keyword Research to view the search volume for your keyword, just at a more than basic level, putting yourself in a customer'due south shoes and asking whether or non you lot would use this phrase to search for your product can exist an indicator as well.

When thinking about your product thought, do whatever brands come to listen? This can be an important question. If a production market has strong brand awareness (or make loyalty), it's going to make it harder to penetrate the marketplace. If you tin can name some brands, it doesn't automatically invalidate the idea, but information technology is something to consider.

For case, if yous're buying a stapler, you're likely aware of Swingline, simply as long as a stapler staples, has decent reviews, and a low price, chances are most buyers aren't going to exist brand loyal (unless they're fans of Office Space).

Alternatively, other markets have stronger brand clan and loyalty. Even if information technology'due south a dollar or ii cheaper, Harvey'southward Homemade Toothpaste is going to be fighting a actually tough uphill battle against Crest and Colgate. It might be an amazing product and a ameliorate value but considering most consumers have (hopefully) seen and used a few name brands of toothpaste for most of their lives, it'll be almost impossible for Harvey to muscle his way to the top of the market place.

While I won't go into all of the possible questions that you lot could ask in this stage, a few others are:

1. Do I feel like I can price this product to be competitive and have a wide enough turn a profit margin?
2. Practice I recall I can brand enough profit per unit for this product to be worth selling?
3. Am I chasing a fad (where need may refuse before I can get my production to marketplace)?
4. Am I too passionate or not passionate enough about this production?
5. Is my intuition telling me anything about this product or market? If then, what will I need to inquiry to reassure myself?

In the Amazon space, some sellers rely heavily on their own gut instinct or personal passions when sourcing. This can sometimes work and it's of import to believe in your product, only other times, if you source something you're too passionate about, y'all're more than likely to spend more to ameliorate or customize your product (cutting into your margins) and/or throw good money after bad (by inbound a competitive,  expensive, or nonexistent market). Other sellers can alternatively get lost in the data, which tin can lead to lost time, missed opportunities, and a never ending quest for perfection.

I recommend trying to piece of work somewhere in the middle. Use data to chase out advantageous markets, use your brain to remember critically about them, and render to the information to examination the products that made the cut.

Step #2: Sales to Review Ratio:

First, yous desire to check out what the sales to review ratio looks like for your pinned products. The sales to review ratio is a measure out of how speedily y'all will exist able to compete, as a new seller, in any given marketplace. This is calculated past taking the boilerplate monthly sales among pinnacle sellers divided by the average number of reviews. If a market has a high sales to review ratio, it means that sales are, on average, much higher than reviews. This signifies that a new product has lots of opportunity to assemble reviews, plus there is a low review threshold to reach before shoppers consider that product equally a feasible option among the other options in the market. Because reviews provide consumer confidence through social proof, and because reviews are not easy to aquire, identifying a market where you won't need to get together as many initial reviews to become competitive tin play to your reward.

Thinking about this concept logically, certain markets are more review dependent than others. If y'all're buying a pair of bluetooth headphones on Amazon, reviews are going to be crucial to your purchasing decision. You want to see opinions on audio quality, battery life, durability, etc. On the other hand, if you're buying something like wrapping paper, unless the reviews are horrible, you're probably non going to be as concerned with them. At the end of the solar day, it'due south a curlicue of printed newspaper. As long as information technology meets the stated dimensions and it doesn't spontaneously combust, it should piece of work to wrap a gift.

Looking at my pinned ideas, the average market-wide sales to review ratio ranges from 16 to 32. This means that on average, products in these markets are generating that number of sales per month for each review. All of these rates are relatively high, which is a practiced sign. Alternatively, if I'thou looking at markets that are generating only 2 sales per review, that might be apropos for me every bit I'm trying to enter the market.

In the interest of due diligence however, I don't desire to cease there. I'k also going to want to view sales to review ratios on a production-by-product basis within Market Intelligence.

It's important to annotation that some noticeable factors can contribute to the sales to review ratio when reviewing at the product level. Whether practiced or bad, this data tin can help you to better understand your market.

Hither'southward the information for 'cockle cut paper shred':

Looking at the private sales to review ratios for this market, I'm seeing some optimistic information.

Starting with the product highlighted in yellow, the sales to review ratio is beneath boilerplate for the market place. That said, looking at the date that the product was listed, I can see that it has been selling for a few years. Because of this, I'one thousand seeing that this product has a higher than average review quantity. It's actually selling relatively well for the market, however because the price point is above boilerplate, at that place'southward a skilful adventure that it's limiting sales potential.

Checking out the production highlighted in ruby-red, I'm seeing a super loftier sales to review ratio. It's a newer product with 2 reviews only it's selling really well. A high sales to review ratio does brand sense when a product is newer, if it sells well. For me, this is promising considering it provides evidence that I tin sell well without having to gather a large quantity of reviews.

While the listing dates in this market place prove the contrary, higher sales to review ratios tin can exist a sign of a newer market place, which is something to also keep in mind. If you're looking at sky-high ratios in a newer market, by the time you have a product sourced, those products may have accumulated more reviews, making the landscape more competitive.

Finally, looking at the product highlighted in blue, information technology has a pretty high sales to review ratio. Looking into this more, I can see that the product has been listed for a little over a year, and despite only having 13 reviews, it's selling actually well for the market. It'southward cost is relatively low, providing a potential explanation every bit to why it's selling well. That said, it'southward non the cheapest option.

This production is i to review more than specifically. Because it's not the cheapest option, and because information technology doesn't have a wealth of reviews, it may be worth reviewing other aspects that may contribute to this production'southward success. Is there a color preference? Is it a larger size? These variables may help inform sourcing decisions.

Equally a brief comparison, hither is the data for 'bluetooth headphones':

As you can see, the sales to review ratio in this marketplace is incredibly low. The massive review quantities in comparing to sales would make this market place exceptionally difficult to compete inside.

Stride #3: Sales Depth:

It's of import to also observe how sales are divided within the micro-niche. If only 2-3 products are generating xc% of the sales, information technology's going to be difficult for you to capture a reasonable share of the marketplace. If sales are relatively divided across the showtime page (and maybe fifty-fifty the first few pages), it means that you don't necessarily need to rely on hitting one of the elevation spots to striking the marking on revenue. It'south much safer to bet that you can rank in the height ten or top 15. While you evidently want to have the best production in the market, I suggest shooting for the moon, while being okay with hitting the market average.

Using my 'crinkle cut paper shred' example, but this time reviewing the sales column, I can encounter that sales are pretty evenly dispersed throughout the page. This ways that fifty-fifty if I'k unable to push button to one of the top rankings, I would still take the ability to generate a decent volume of sales.

By comparison, here is another marketplace with a poor depth of sales:

As seen here, there are a few products generating thousands of sales while others are selling in the single digits. In this instance, I know that it'southward going to exist difficult to compete with the few tiptop sellers.

There are a few different reasons for a poor depth of sales in a market place.

It could exist that a single brand (or a few brands) dominate the market. This is most common when searching a branded keyword, such as 'Nike sweatshirt', only you lot can likewise encounter it with not branded keywords with strong brand sensation/loyalty, such as 'cotton swabs', where Q-Tip and Johnson & Johnson vastly outsell much of the competition.

This can likewise happen within individual label dominated markets if a handful of sellers have a disproportionately high review count, a much lower price, or a more established product.

Additionally (as is the case in case above), you may non be viewing the chief keyword for a market. This is typically evident if you lot see large volume sellers in lower positions. If a keyword has a lower search volume, a product with far fewer sales may rank meliorate. This is because information technology'south able to drive more sales through this specific keyword. However, when looking at a related keyword with higher traffic, the products with loftier sales volume likely rank better. An example of this would exist looking at a keyword like 'lavander bath bombs', when the primary keyword is 'bath bombs'. The keyword 'lavender bath bombs' only gets a few hundred searches per calendar month, nonetheless some of the results are selling thousands of units. By comparison, the keyword 'bath bombs' receives effectually 230,000 searches per month.

Step #iv: Price & Margin Cheque:

This tin can be a bit more than tricky, but the adjacent step is to endeavor to become a feel for what margins you can expect. You want to look at average prices in the market place and compare that to any sort of sourcing estimates y'all may have found. Market place Intelligence can be used to get a rough idea of the turn a profit margin for a product, but it'southward definitely important to compare this to any real numbers that you're able to obtain (quotes for manufacturing, logistics, etc.).

It'southward likewise important to understand Amazon'southward FBA and referral fees. FBA fees are based on shipping and storage costs. You can find a breakup of Amazon's FBA pricing tiers here. A referral fee is the cut that Amazon takes for each sale made and is a stock-still percentage based on category. You tin can view referral fees by category hither.

If you're looking for more information on calculating FBA fees, we have a weblog post that walks through the process in more detail which I encourage you to cheque out. Additionally, within Marketplace Intelligence, you're able to view our estimated unit of measurement margin for a specific product by clicking on the the orangish Unit Margin metric.

As you begin to fill in some of your own costs, Market Intelligence too includes a Cost Figurer to help you determine y'all own potential margin.

Typically, I similar to review the lower prices on page one. If I'thou able to turn a turn a profit while pricing on the low terminate of my competition, I know that I have some flexibility to accommodate to market place changes. If I can't beget to source for a competitive cost, I may desire to avoid this item market.

Footstep #4: Check Tips, Warnings, and Alerts:

On the VL Analysis tab of Marketplace Intelligence, you're able to view some quick tips, warnings, and alerts that you may accept otherwise missed. This tin can help to inkling you into seasonality, sales depth, review concerns, etc. and can help provide a quick overview of whatsoever market place conditions that may be of concern.

Step #5: Seasonality

Some sellers choose to steer clear of seasonal markets, while others welcome the influx of cash during peak seasons. Either way, seasonality is something that you want to be enlightened of when sourcing a production and purchasing inventory. Past clicking on the Market Trends tab on Market Intelligence, yous're able to see how a product has sold over the form of a year.

If you're looking for a seasonal product and you detect i that is selling well in winter, you may want to look to source this product in summer/early fall in order to capitalize on the elevation selling flavour. If you've missed the seasonal window for the twelvemonth, it might exist worth sourcing a small quantity to commencement generating a few sales and reviews, or you may desire to keep it in your dorsum pocket until next year while keeping a longer term eye on the market.

When looking at a market like 'Christmas decorations', you tin can see that the marketplace is highly seasonal:

Alternatively, while at that place are always going to exist fluctuations in a market, when looking at a market place similar 'toothpaste', the sales spikes are much less dramatic:

As mentioned previously, but because a product is seasonal does not mean that it's not viable. Sellers can make a killing on seasonal products and only need to be focused on them for a few months out of the year.

The important thing is to understand that sales and demand volition not exist consistent throughout the year. One of the well-nigh mutual mistakes we've seen is a seller deciding to source a product based on statistics obtained during a tiptop season. Without affectionate the ebb and flow of need, sellers commonly over society inventory, or financially plan for a high sales volume, simply to go stuck holding a large quantity of product.

Step #7: Place Master Keywords:

Information technology's unlikely that a unmarried search term is driving all of the sales for products in a micro-niche (or any niche for that matter). Typically there are at to the lowest degree iv or 5 decent keywords that may be feasible selling opportunities for a given product.

To start, check out keywords that other products are using in their championship. If you're looking at 'white newspaper bags' for example, you might besides want to check out keywords like 'newspaper bags', 'white craft bags', 'large white paper bags', and 'white gift numberless'. A sure-fire way to brand certain y'all're non missing whatsoever of your main keywords is to apply a tool like Keyword Research, which programmatically identifies all chief, related keywords for y'all.

When using Keyword Inquiry, particularly for micro-niches, I similar to first sort by priority score, which will show me the most closely related keywords while factoring in search volume:

Next, I'll sort by exact search book, to view the most heavily trafficked keywords in my market:

I of the most helpful, and perhaps underutilized features of Keyword Enquiry is the ability to add together keywords to a banking company to create your listing's copy. This will assist you lot to insure that yous're indexing for as many search terms as possible and casting the widest net to capture your customers. Listing Builder, a characteristic within Keyword Enquiry, can help you construct your listing and maximize the potential audience for your market.

Proper keyword research tin can sometimes inkling yous into an even more advantageous market, but more importantly, you should clarify other main keywords in your market to meliorate empathize your micro-niche equally a whole. While tedious, information technology's valuable to repeat the previous validation steps on several main keywords to fully cover your production marketplace and competition.

Without reviewing your broader marketplace, information technology's possible to miss crucial data that may aid you avert mistakes. One of the more than frequent mistakes we encounter is bold that a specific keyword is the main sales commuter for your product market place. If you don't fully understand your market, you could encounter a keyword that looks non-competitive with a high return, just to realize that sales are being driven through a much more competitive term.

Permit'south employ this to my product ideas:

Thinking critically about my pinned 'paper' ideas, I'thou going to whittle downward a few options.

While I was really intrigued by the depression reviews and high sales for 'crinkle cutting newspaper shred', with an average selling price of $11 per unit, I think I might avoid this market place. I know that in order to exist competitive, I'yard going to want to be able to price on the lower end, meaning that I'd probably be looking at a selling cost of around $eight-10. Even if I can source affordably, shipping, fees, and storage are probable going to eat up a lot of my potential turn a profit margin.

Next, I'm going to weed out the 'parchment paper sheets'. The overall numbers aren't bad but looking at Market Intelligence, I'm noticing some larger names like Reynolds. While Reynolds is providing some steep competition, I'm honestly surprised past how evenly the sales are spread.

That said, I'thou also starting to think about manufacturing. Parchment paper typically involves more robust (and likely more expensive) packaging. Typically, information technology would exist packaged as a roll, in a box, with a metallic cutting edge. This will also add together weight which volition increase the cost of logistics. Since boilerplate selling price isn't likewise loftier hither either, every penny counts.

Finally, and while it may still be a decent thought, I'm going to filter out 'white paper bags' every bit well. This is mainly because I'm not overly confident in how many sales this specific keyword generates. There is a lot of variety on size, intended utilise, and even features (handles, gloss coating, etc.). This means that it will be difficult to make up one's mind whether the keyword 'white newspaper bags' is a principal keyword for my market and information technology will be hard to determine which product features will make me more competitive. In comparison to many products, this is a relatively minor bespeak, and while y'all should definitely perform quality control inspections when sourcing a product, I'grand also a little concerned about glue quality and weight chapters. Compared to wrapping paper or paper plates, I'thou seeing slightly more potential for returns and negative reviews which could limit my potential for success.

For the sake of keeping this brief (as cursory as possible), I'yard going to focus on the white wrapping newspaper.

Looking at Market Intelligence, price points are relatively high, sales are pretty well dispersed, and the production is relatively simple.

While there is a bit of seasonality to the market place, there'southward still an overall average of effectually 500+ sales per month and sales don't totally drop off outside of peak season. The all-time selling month isn't until November, merely this volition requite me a scrap of time to source and listing my product and piece of work on accumulating reviews.

There are likewise no warnings or alerts for the market, which is another positive sign.

In comparison, with the 'gold newspaper plates,' one of my major concerns is the diverseness of product offerings. On folio 1, I saw everything from gold plastic utensils to gilt and pinkish plates, different shapes, sizes, and patterns. This will make it harder to isolate the features that buyers prefer and would likely outcome in lower conversion rates.

Fortunately for my lesser line, it appears that plainly white newspaper rolls sell all-time. Provided I can offering a comparable size and length every bit the pinnacle contest, while pricing my product at effectually $fifteen per unit, this should be a pretty viable option.

White wrapping paper receives around 7,000 searches per month, significant that it has an audience searching for this product. For products on page one, there is an boilerplate sales quantity of 810.46 units/calendar month with an average revenue of $17,665.04 meaning that information technology definitely has the potential to hit my revenue goals.

The average review count for folio one listings is 55.fifteen, still there are several products with fewer reviews that still sell well (implying that, while I volition ideally want to generate as many reviews as possible, it's not necessarily crucial to have every bit many reviews as my lead competition to be successful). Every bit long as I'm able to generate ten-xx reviews with a rating of around 4.v stars, it should give me a healthy foundation for driving sales.

It'due south important to note that I am running this analysis shortly after Christmas and so numbers are likely to be inflated. That said, based on the annual sales trends, I tin can still expect a decent potential year-circular. This means that I should exist looking to ramp up my inventory and marketing in fourth dimension for Q4, only I should still have decent selling opportunity when my inventory hits Amazon. This ebb and flow of the market may actually be platonic for me, as I can source the product at present and begin generating sales and reviews with the goal of positioning my listing to capitalize on Q4.

At this phase, white wrapping paper appears to be a solid product idea, and I was able to find this micro-niche within about 10 minutes of research on Product Discovery.

Phase four: Source Your Production

Once you've identified a product (or products) that yous're interested in selling, information technology's time to notice a manufacturer.

You can go to trade shows, have a trip to China, or contact a sourcing agent, but the quickest and about price-effective way (and where most sellers stop up finding a supplier) is typically using Alibaba. Alibaba is essentially the ecommerce platform for ecommerce businesses; the Amazon for Amazon sellers. This database of manufacturers helps align you with suppliers that will able to actually produce your products.

Looking at my micro-niche for white wrapping paper, I was apace able to notice several suppliers with a uncomplicated search:

You may have to experiment with keywords and search around a flake, simply yous tin can find near anything on Alibaba. And, suppliers are typically willing to negotiate and industry to your specifications.

From here, I would select a around 5 suppliers who look to be reputable and reach out to them inquiring about samples. I won't delve likewise deep into the sourcing process here, only I'll desire to compare pricing, product quality, and adaptability of the supplier as well as timeliness, communication, and the overall pleasantness of the conversation. Go on in mind that if all goes well, I'm looking to build a long-term business relationship with this supplier.

When looking for a product within a micro-niche, it's important to consider the competition when making a sourcing decision. With my white wrapping newspaper, I'll want to run into if there are any discernible features that sell better than others. What sizes, thickness, potential patterns, etc. are ideal for capturing my market and gathering high quality reviews? Returning to Market Intelligence, I can review products that sell well in the market place and take note of any shared traits.

This will help me to understand whether I need to order a few different sizes, or whether I should source rolls or sheets. I tin can also see if offering a patterned paper improves my sales potential, or if at that place is a certain thickness that buyers seem to prefer. Evidently, this has to be reviewed with attending paid to other variables such as toll and review count, but understanding what your customers want will assist yous to source a product that fits your demand.

Using another example, allow's say I settled on white newspaper bags as my micro-niche. Through this lens, I would want to check to see if numberless with handles and/or gloss coats sell improve. I'd also desire to check what quantities (how many bags in a bundle), and what dimensions sell best. Using this information, I tin can source a production that conforms to, and capitalizes on, the majority of the micro-niche need.

Summary

Every bit the Amazon landscape continues to grow and change, it's important that your strategy does as well. The days of sourcing a gold-mine production that generate hundreds of thousands (if not millions) of dollars is all but gone; but the opportunity to be successful on Amazon remains strong.

Rather than looking for 1 big, broad production market, fueled past a small handful of loftier-book search terms, information technology's now more advantageous to expect small and think big.

Equally contest grows, Amazon's dominance over e-commerce grows equally well. While established sellers have the benefit of experience, sales history, massive review quantities, and large investments, the continued growth in sales creates more depth to the market and creates opportunities in more specific micro-niches.

These days, it's no piece of cake chore to quickly bulldoze a product to a monthly revenue of $50,000. Instead, it's more advantageous to use micro-niches to drive three-4 more specific products to a monthly revenue of $5,000-$15,000 each, assuasive you to strategically grow your business.

The secret to success on Amazon in information technology'south current stage is to think smarter, dig deeper into research, source with specificity, and diversify your offering.

Go started with your Amazon production research with Product Discovery today!

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Source: https://blog.viral-launch.com/product-research-for-amazon/complete-guide-amazon-product-research-2019/

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